Apr 2
Selling Weed To A Cannabis Tourist
Justice Council
Any established marijuana industry has a plethora of cannabis tourists looking to experience what legal weed is all about. Tapping into that consumer pool is relatively easy but tough to maintain. It is up to the marijuana dispensaries to attract and engage with these consumers. While it is not the most sustainable consumer pool, cannabis tourists are great for selling niche products and testing budtenders knowledge. Buy weed online Here
It is vital for all marijuana dispensaries to train their team of budtenders to recognize a cannabis tourist and adapt sales approaches to fit their needs.
Explaining the Cannabis Tourist
Cannabis tourists come from all over the nation, and in some states, from all over the world. The marijuana industry is booming, and people want to see what the hype is all about. With major cannabis holidays coming up soon, attracting the cannabis tourists could make or break a marijuana business. While these types of consumers vary in the average ticket price, they are ideal for upsells and big one-time purchases. Especially, on the renowned 420 cannabis holiday!
Types of Cannabis Tourists:
- Knowledge/Curious Shopper
- Discreet Consumer
- New Consumer
- Seasoned Consumer
A cannabis tourist typically falls into one of the above categories, except they are bound to a timeline of consumption and an inability to take excess products back home. Nevertheless, being able to identify what type of cannabis consumer a tourist is will help establish the best sales approach. buy marijuana flowers online with free delivery.
Adapting to the Cannabis Tourist
As a budtender, it is critical to recognize a consumer as a tourist and adapt the sales approach accordingly. Doing so will increase the consumer experience, consumer engagement, and average ticket price. Most tourists will become loyal to a quality dispensary that serves their needs and will become return consumers for the length of their trip.
The Curious Tourist
A majority of the tourists visiting a legalized state are new to marijuana and do not understand the retail market. These types of consumers tend to ask a ton of questions and want to see every potential product. It is likely they will take up a bunch of time and still not purchase much product.
Identifying this type of consumer can help a budtender to slow down and educate them accordingly. It is also important to recognize this consumer will spend a bunch of time in the shop. Budtenders can then guide them with the understanding of needing to watch the time spent with this consumer. Do not focus on ticket price with this consumer; consider it a cannabis 101 education course. buy cheap weed online
Products to Push:
- Low Dose Edibles
- Flower with a One-Hitter
- Infused-Topicals
- Apparel
The Discreet Tourist
The discreet tourist is a consumer who is curious about marijuana but still nervous about discussing it openly. These types of cannabis tourists are not as interested in the education surrounding the products, unless, it is the product they seek. Do not try showing these consumers every potential product. Take the time to ask what they are looking for and why. Then show specific cannabis products that are easy to consume on the go and discreet.
Products to Push:
The New Consumer Tourist
Any cannabis tourist that is new to consumption but ready to consume; is the ideal tourist to attract. These types of tourists are curious and excited to try products. They want to know about all of their options and how to use them. Some may have a minor understanding of smoking cannabis from old-school use but are new to the retail products available today. A tourist that is new to consumption is easily upsold and typically likes to try an array of products.
Products to Push:
- Low-Dose Edibles
- High-Dose Edibles
- Vape Pens
- Cartridges
- Flower
- Pre-Rolled Joints
- Concentrates
- Topicals
The Seasoned Tourist
A tourist that is still an experienced consumer is likely to be a fast shopper. They know what they want and only seek guidance on choosing the best product. It is expected this consumer will not spend much time in the shop unless the quality of the product intrigues them. It is best to focus on product selection with this type of consumer. Do not show every product on the shelves; only show what they ask for and maybe try to upsell one product. Don’t overdo it.
When it comes to pushing products on these consumers, let them guide rather than give them a tour of the shop – Upsell by showing this consumer the highest quality products available for what they desire.
Other Factors to Keep in Mind
When selling weed to a cannabis tourist, it is important to let them know the local consumption and purchasing laws. They need to know how much they can buy each visit, the legal limit they can have on them at a time, and where they can consume their cannabis. Providing this information makes a tourist feel they are in a professional cannabis establishment that puts compliance first. In turn, making them feel at ease with their Cannabis dispensary and product choices. Order Marijuana Products Online.
Practice these tactics with your team of budtenders and see if the average ticket prices begin to increase. Fine-tuning a sales approach to fit individual consumers is what makes top-notch dispensaries stand out from the rest. 4/20 is inching near, and it is essential to understand the cannabis tourist to maximize holiday sales!
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